FOUR SEASONS
FOUR SEASONS
Product design + Instagram feed with copy
[School project, Instagram feed with copy, Product design, UI-design]
Want something extraordinary for your hair?
FOUR SEASONS is a fictional Swedish hair care brand emphasizing ingredients sourced from the Swedish nature. The company prioritizes organic and locally produced products, while also maintaining a strong commitment to luxury and exclusivity. We are excited to announce the launch of our Extraordinary Boosters, designed to meet diverse hair needs and desired effects. Customers can choose from four distinct boosters, each tailored to provide specific benefits. These boosters are intended to be mixed with FOUR SEASONS Ordinary Shampoo and Ordinary Conditioner for an enhanced hair care experience.
Target group/ Persona
Our products are specifically designed for women aged 30-45 who live in major cities such as Stockholm, Malmö, and Gothenburg. With strong financial standing, they appreciate trendy and luxurious products that enhance their lifestyle.
Colours, Fonts & Words of value
Instagram feed
Emma and her target audience seek both luxury and tranquility. To address this, I have designed a serene visual flow that combines images of nature—reflecting the inspiration and key ingredients of our products—with product shots. This blend creates a balanced presentation that emphasizes the natural essence of the hair care line.
The accompanying copy is straightforward yet features a soft, dreamy tone with a touch of sparkle. Additionally, emojis are used to add a playful element, aligning with the preferences of our target demographic.
